Wi-Fi Alliance - Our Brand

Wi-Fi Alliance Brands

As with any company or organization, the Wi-Fi Alliance offers guidelines in regards to the treatment of our logos, brand names, registrations and trademarks. In these documents, you will find the details to help you correctly use our brand elements.

Since 2000, Wi-Fi Alliance has completed more than 5,000 product certifications. Through comprehensive testing, the Wi-Fi Alliance certification program helps to ensure that Wi-Fi products from multiple manufacturers work together.

Wi-Fi Alliance Word Marks

Wi-Fi®
Wi-Fi Alliance®
WMM®
Wi-Fi Protected Access (WPA, WPA2)®

Wi-Fi CERTIFIED™
Wi-Fi ZONE™
Wi-Fi Multimedia™
Wi-Fi Protected Setup™

A Wi-Fi Alliance Word Mark or any combination of that Word Mark with any other word, design or other element may not be used unless the user is a member of the Wi-Fi Alliance and has entered into a written agreement with the Wi-Fi Alliance permitting that usage.

The Word Marks may not be used in any company name, product name, service name, domain name, Web site title, or the like.

WIFFIE Brand Awards

The WIFFIE Awards recognize member companies that showcased innovative uses of the Wi-Fi Alliance brands in six marketing categories. On June 5, 2008, the Wi-Fi Alliance announced the recipients of its third-annual WIFFIE Awards. Check out the 2008 WIFFIE Award winners!

To view the 2007 WIFFIE Award winners, click here.